ACCA考试科目P3经典案例分析！亚马逊的O2O战略 - 收购Whole Foods超市
 

The passage was selected from Finimize and rearranged by Sean DaDa

E business or Ecommerce is a typical area to be regularly tested in P3 syllabus. Amazon is the company you shall never escape.

Here comes good news you need to know about it.

Ecommerce giant Amazon 电商巨头亚马逊 is making a big jump into bricks-and-mortar retail 实体零售 – a business which it has spent more than twenty years disrupting 搅和. On Friday, it announced that it had agreed to buy American grocery chain Whole Foods for almost $14 billion!!!

Whole Foods is an American supermarket chain exclusively featuring foods without artificial preservatives 防腐剂 , colors, flavors, sweeteners 甜味剂 , andhydrogenated fats 轻化植物油

“全食食品超市”(NASDAQ: WFM)，是由时年25岁的麦基（John Mackey）在1978年从美国得克萨斯州奥斯汀大学城一家店面起家，今天已发展成为全美最大的天然食品和有机食品零售商，拥有265家分店。

For one, the deal is about Amazon becoming a major player in groceries, which is the biggest market segment within retail 天然有机食品细分市场 . It's hoping that the groceries business will be a powerful driver of its revenue growth in future years. But its also about gaining valuable distribution space in major cities by acquiring Whole Food's locations （quickly bought a market presence 快速取得市场一席之地 ；quote：EcoCar bought by Universal Motor）. That should help Amazon build out its delivery capabilities and establish even greater leadership in the broader ecommerce market (e.g. pairing an order for diapers with fresh eggs and getting it to you on the same day).

Grocery chains have had a rough time in recent years with increased competition and shrinking profitability. Whole Foods itself has seen its stock fall by almost 50% since its 2013 peak, as others muscled in(硬挤进) on its "natural and organic" focus. Investors, apparently, think the aggressive entrance of the world's biggest ecommerce player is going to heap on the pain for the overall market: stock prices of other grocery chains, like Kroger, Costco and Walmart were all down significantly on Friday (Quote: Strategic Group).

P3 style comments:

If the deal is completed, ironically, Amazon's biggest acquisition to date will be buying a bricks-and-mortar retail chain.

Amazon may realize that customers don't want to buy everything online, or perhaps bricks-and-mortar stores will remain valuable so long as they could also have an online offering, however, if this acquisition is primarily about buying urban distribution channel to enhance their online business, then perhaps traditional retail stores will, in fact, become irrelevant.

ACCA考试科目P3经典案例分析！亚马逊的O2O战略 - 收购Whole Foods超市，看明白了吗？ACCA考试科目P3持续加油中！