：In the context of work planning and personal development planning, a SMART framework is often used as a checklist of the characteristics of effective goals.
What does the 'M' in SMART stand for?
The correct answer is: A
Rationale: SMART is 'Specific, Measurable, Attainable, Relevant and Time-bounded', although versions differ.
Manageable and Motivational are both very plausible - and also qualities of effective goals - but you wouldn't want to replace 'measurable', which is essential (otherwise, how will you know when you've reached your goal?).